About FORWARD Advice
A boutique advisory firm facilitating sustainable and responsible changes and solutions
Forward Advice was established by Hanne Lund Madsen in 2001 in order to respond to the advisory request by the Danish Ministry of Foreign Affairs to design the overall architecture of the Human Rights and Democracy Programme in Malawi with a budget of 60 mill DKK. Since then more than 100 global companies, local governments, NGOs, UN Agencies and multilaterals have retained the advisory services of Hanne Lund Madsen and associates.
Hanne Lund Madsen is a dedicated Sustainability professional and Business and Human Rights professional. She has 30 years of experience from more than 40 countries globally. She employs a multidisciplinary approach to strategic development and change processes with a firm eye on results that matter.
She has a documented track record in facilitating complex change processes in unpredictable contexts and in reaching the intended impact.
With leadership experience across the corporate, public and voluntary sector she has also worked as a trusted advisor to the Ministry of Foreign Affairs, the UN, bilateral donors and humanitarian agencies and she appreciates the perspectives and interests of diverse stakeholders. For 7 years she engaged in the establishment and development of the Danish Institute for Parties and Democracy and currently she is appointed as the Chair of the Danish Center for Conflict Resolution. By training she holds Master of International Development Studies; Master of Human Geography and Master of International Law – Human Rights and Humanitarian Law.
Forward Advice draws on a global network of experts and consultants within our areas of expertise.
Professional Path
2021- Owner/Director, Forward Advice
2018-2021 Global Programme Director, Cross Cultures
2011-2018 Head of Global Programmes / Deputy Director, Danish Institute for Parties and Democracy, DIPD
2010-2011 Corporate Social Responsibility Project Coordinator, Civil Society Centre, Denmark
2001-2010 Owner/Director, Forward Advice
1998-2000 Global Impact Study Coordinator, Centre for Development Research (DIIS)
1995-1996 Legal and Policy Advisor, International Dept. Norwegian Refugee Council
1992-1995 Human Rights Advisor and Programme Coordinator, DanChurchAid
1990-1992 Human Rights & Governance Advisor, Ministry of Foreign Affairs,
1987-1989 Project Assistant, Danish Institute for Human Rights, Denmark